Senior Shopify Plus Developer · 10+ years in e-commerce
With the team at dtails, I build the parts of a store that depend on its data — how products are modelled, how prices and rules change per market and per customer, and B2B next to D2C — for Scandinavian retailers and brands.
All my client work is done there, for retailers, brands and B2B manufacturers across Scandinavia. A few recent builds, described by what they needed rather than who they're for.
B2B wholesale
B2B next to D2C on the same store: bulk-ordering grids, price gates and quantity-break tables, VAT-number validation and ex-VAT prices, built into the theme with Liquid and small web components.
| Color | XS | S | M | L | XL | XXL | Total |
|---|---|---|---|---|---|---|---|
| | €155,00 EUR 5 items | ||||||
| | €31,00 EUR 1 item | ||||||
| | €0,00 EUR 0 items | ||||||
| | €186,00 EUR 6 items |
Omnichannel retail
A retailer whose prices, campaigns, stock and product specs all come from back-office systems: member and campaign prices on every card, page and cart line, delivery estimates from stock levels and a holiday calendar, and search results rendered with the theme's own product cards.
Leather handbag
Member price
1,999
Not a member 2,499
Member price ends in 2 days
Eau de parfum
Spring sale 15%
2,124
Before 2,499
Offer ends tomorrow
Cart
Club member ·
Total 1,999
Multi-market
Rollouts of up to nine country stores on a single theme: country selectors and geo routing, per-market tax, payment and content rules, hreflang, and blocks the merchant can limit to one store without a developer.
Product data
Spec tables, badges, certifications and galleries driven by metafields and metaobjects, separate products presented as one set of color swatches, and spare-part finders that work from the part or from the product.
At dtails
30+
Shopify stores I've worked on in the past year
The largest rollout: nine country stores on one theme. Across them, 15+ integrations, from reviews and search to ERP and PIM data.
Custom Shopify Theme Development
Built a custom Shopify theme from scratch for Catherine Paiz McBroom's clean beauty brand. Launch day was a sell-out — high traffic, record sales, zero downtime.
View project: The 1212 Gateway (opens in a new tab)
Shopify Homepage Customization
Built custom homepage sections for Liah Yoo's clean skincare brand — focused on storytelling, product education, and a seamless mobile shopping experience.
US, Canada, UK, Denmark, Sweden & Australia
Meshki, Sabo Skirt, Sefton Fashion, Piquette Avenue, Manrico Cashmere, Panacea Skincare and dozens of other Shopify stores — fashion, beauty and lifestyle brands, many of them high-traffic.
Ask me about moreBefore dtails: enterprise brands I've worked with
Storefronts are getting easier to build. The data behind them isn't.
At dtails, that's where most of my work sits: where a store's data comes from, how it's modelled in Shopify, and how one theme serves several markets and customer groups.
Product, price and stock data from ERP and PIM systems, modelled as metafields and metaobjects, so filters, product pages and every market tell the customer the same thing.
One theme across several country stores or Shopify Markets: per-market prices, tax, payment and content rules, hreflang, and blocks the merchant can limit to one store.
Member and campaign prices, B2B price gates and quantity breaks, variant rules and delivery dates from stock levels — logic a theme doesn't offer out of the box.
Custom sections and features on Shopify Plus themes, built with Liquid and small web components, and easy for merchants to manage.
A member price is easy to calculate and hard to show honestly. What we learned putting ERP-planned member and campaign prices on every surface of a Shopify Plus store, with a checkout that agrees.
April 2026: Shopify opened native B2B to every paid plan. Combined Listings — the one feature that would matter most for grouped catalogs — stayed Plus-only. Here's why that gap is real, what it means, and what to do about it.
Condensed developer walkthrough of building a B2B bulk-ordering grid inside a Shopify theme — Liquid grouping, Section Rendering API, and a small web component. No apps, no headless stack.