Senior developer at DTAILS with 10+ years across enterprise and e-commerce. With the team there, I build the parts of a Shopify Plus store that depend on its data — pricing, product logic, B2B and multi-market setups — for Scandinavian retailers and brands.
All my client work is at DTAILS, for retailers, brands and B2B manufacturers across Scandinavia. A few recent builds, described by what they needed rather than who they're for.
B2B wholesale
B2B next to D2C on the same store: bulk-ordering grids, price gates and quantity-break tables, VAT-number validation and ex-VAT prices, built into the theme with Liquid and small web components.
| Color | XS | S | M | L | XL | XXL | Total |
|---|---|---|---|---|---|---|---|
| | €155,00 EUR 5 items | ||||||
| | €31,00 EUR 1 item | ||||||
| | €0,00 EUR 0 items | ||||||
| | €186,00 EUR 6 items |
Omnichannel retail
I've built most of the theme for a retailer whose prices, campaigns, stock and product specs all come from back-office systems. Member and campaign prices on every card, page and cart line, delivery estimates from stock levels and a holiday calendar, and search results rendered with the theme's own product cards.
Multi-market
Rollouts of up to nine country stores on a single theme: country selectors and geo routing, per-market tax, payment and content rules, hreflang, and blocks the merchant can limit to one store without a developer.
Product data
Spec tables, badges, certifications and galleries driven by metafields and metaobjects, separate products presented as one set of color swatches, and spare-part finders that work from the part or from the product.
Custom Shopify Theme Development
Built a custom Shopify theme from scratch for Catherine Paiz McBroom's clean beauty brand. Launch day was a sell-out — high traffic, record sales, zero downtime.
View project: The 1212 Gateway (opens in a new tab)
Shopify Homepage Customization
Built custom homepage sections for Liah Yoo's clean skincare brand — focused on storytelling, product education, and a seamless mobile shopping experience.
View project: KraveBeauty (opens in a new tab)
US, Canada, UK, Denmark, Sweden & Australia
Meshki, Sabo Skirt, Sefton Fashion, Piquette Avenue, Manrico Cashmere, Panacea Skincare and dozens of other Shopify stores — fashion, beauty and lifestyle brands, many of them high-traffic.
Ask me about moreA member price is easy to calculate and hard to show honestly. What we learned putting ERP-planned member and campaign prices on every surface of a Shopify Plus store, with a checkout that agrees.
April 2026: Shopify opened native B2B to every paid plan. Combined Listings — the one feature that would matter most for grouped catalogs — stayed Plus-only. Here's why that gap is real, what it means, and what to do about it.
Condensed developer walkthrough of building a B2B bulk-ordering grid inside a Shopify theme — Liquid grouping, Section Rendering API, and a small web component. No apps, no headless stack.
At DTAILS, I work across the full Shopify Plus stack — from scoping and architecture to building storefronts for retailers, brands and B2B manufacturers across Scandinavia.
Custom Shopify Plus themes, sections and features, built to be fast, accessible and easy for merchants to manage.
Member and campaign pricing, product variants, cart rules and delivery estimates — features that go beyond what a theme offers out of the box.
Product, price and stock data from ERP and PIM systems, structured in Shopify so every page tells the customer the same thing.
International rollouts across several country stores on one theme, and B2B wholesale alongside direct-to-consumer.
At DTAILS
30+
Shopify stores I've worked on in the past year
15+
Integrations, from reviews and search to ERP and PIM data
9
Country stores on one theme, the largest rollout
Enterprise brands I've worked with
From enterprise brands to Shopify Plus storefronts.
About me